When to Use AI: Lessons From My Fave Library
How do we balance the human and the robot to make the best use of each? Ann Handley explores this questions and when exactly to use AI.
Mastering the Art of the Cold Open in Storytelling
A cold open is a powerful strategy to pull a reader directly into your story. Ann Handley demonstrates and explains how to do it!
6½ Ways to Write Faster
Ann Handley shares how to write faster – whether you’re working on a presentation, newsletter, blog post, book, or anything else!
How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is […]
Why We Write: A Story About AI and a Sentient Toaster Oven
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: […]
What Does AI Mean for Writers?
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below […]
The One Email Metric You Need to Track
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could, the classic children’s tale of a small train that persevered in […]
AI Writing and Typewriters
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the […]
How to Write Like Robots Can’t
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No […]
Unclog Your Copy With This Easy Four-Step Framework
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in […]
Brave Enough to Suck at Something New
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]
How to Create a Smarter Go To Market Approach in 4 Steps
Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * * Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a […]