Content Marketing Services
Is It Time for a New Content Marketing Strategy?
Content marketing evolves rapidly, yet many businesses take a generic, static approach to creating content. Oftentimes, they create content for the sake of creating content only to discover that the content doesn’t meaningfully contribute to their goals. This approach won’t cut it. Instead, you need a customized, focused content marketing strategy that’s positioned to achieve tangible, measurable results.
If you’re facing any of the following content marketing challenges, it might be time to rework your strategy:
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You’re having trouble cutting through the noise to reach your target audience.
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You’re falling behind on your revenue goals.
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You’re unsure how to create content that resonates with your audience members and motivates them to act.
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Your business isn’t taking a diversified, multiplatform approach to content marketing, so you’re missing out on touchpoints with prospects.
Partnering with a specialized agency to revitalize your content marketing strategy and address these challenges can transform how you connect with and influence your audience and generate measurable results through content.
Win With a Strategic Approach to Content Marketing
Become a Trusted Authority in Your
Category
An effective content marketing strategy can
strengthen your reputation in your industry.
Through strategic content creation and
distribution, you can become a trusted voice
that people seek out when they want to
educate themselves. In turn, when they’re
looking for the products or services you
offer, you’ll be the first resource they
think of.
Speak to Audience Members as
Individuals
In today’s digital climate, personalization
is incredibly powerful. The brands that
speak to consumers as individuals, with
their own unique desires and concerns, will
be able to hold people’s attention and
nurture them.
Get Wins Everywhere
When a content marketing strategy is aligned
with your business goals, every move you
make with content will help move the needle
toward your overall success. You will craft
content that generates more traffic —
traffic that swirls around your webpages and
lands on those all-important calls to
action. You will nurture the most important
leads, turning them from casual visitors
into loyal followers or buyers. With a
tailored, robust strategy, one win leads to
another.
Elevate Your ROI
When you’re able to peer into the mechanics
of your content and amplify your
highest-performing elements, you can gain a
greater level of control over your impact.
Analyze what’s working, cut out the drag,
and streamline and strengthen your approach.
This is what will unlock new levels of ROI
across your entire digital marketing
strategy.
THE CHALLENGE
Leveraging Content to Grow Your Business
Creating a content marketing strategy that works toward your business goals can be a complex endeavour. We live in a fast-paced digital world, and knowing anything for sure can feel impossible.
Building a customized content strategy is
the way forward. At G DIGITAL MARKETING PTE.
LTD., we understand how to do this because
we’ve been there. We’ve been at the
forefront of digital transformations and the
challenges of multi platform storytelling.
We will come alongside you to navigate the
complexities of content marketing.
Content’s Power Is Growing
The content marketing industry is worth an estimated $600 billion. (Source)
Quantifying ROI Is
Challenging
Connecting content marketing to ROI and sales is a key challenge for 34% of companies. (Source)
Digital Fatigue Is Growing
47% of people are suffering from digital fatigue and want to be doing less online. (Source)
THE SOLUTION
Tap Into Customized Content Marketing Services to Boost Your Results
Documented digital marketing
strategy
Analytics reporting
Expert strategy consultation
On-site content and gated
assets
Digital PR and guest posts
Email marketing
Keyword research
Content audit
Technical website audit
Meet GDigitalBOT
GDigitalBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your content marketing results through a tailored content strategy.
The following deliverables are common components of a content marketing strategy:
Guest posts
Boost your credibility and
reach by aligning yourself
with other digital outlets
that make sense for your
brand. Is there an awesome
publication that’s speaking
directly to your target
audience? A guest post could
bring your two worlds
together and give you both a
brighter spotlight.
Blog content
Blog posts and pillar posts
can engage and nurture your
audience and can lead
readers to find out more
about your company and
services. A blog strategy
can also boost your
authority online, improve
SEO, and elevate your
website’s traffic.
Whitepapers
Whitepapers are deeper
dives that give interested
visitors insights they can
take away and apply. They’re
gated assets driven by
expertise and can be used to
demonstrate your value and
leadership in your industry
and capture leads.
Case studies
Case studies are an important part of any content marketing strategy, though they’re often overlooked. They can build trust and offer visitors the chance to experience your brand in action via real-world examples.
Digital PR
Digital PR is a helpful
element to have in your
content marketing strategy
because it centers on
building your reputation and
brand awareness. Press
mentions and features can
expand your influence and
assure your audience that
you know what you’re talking
about.
Press releases
Press releases display your
strengths and
accomplishments to the
world. Think of a press
release strategy as the
developing story of your
brand. You want to keep
people engaged and
interested without
overwhelming them with new
information.
Infographics
Images are powerful in today’s oversaturated digital marketplace. A well-produced, illustrative infographic blends text and graphics in a way that helps more complex messages sink in for your audience.
Newsletters
Newsletters are a strategic mainstay because they offer a personalized, enticing roundup of your best brand stories. Newsletters, when carefully considered alongside your larger goals, can draw audiences in and help them find more ways to engage with you.
Keyword research
Search engine optimization
is an important part of our
process. As we help you
build your customized
content marketing strategy,
we conduct extensive keyword
research to find the words
and phrases that will
amplify your content and
make it more likely to be
found and read by your ideal
customers.
Content audit
A detailed review of your
entire content world is an
unmissable step in your
strategy. It reveals the
gaps and shows you where
opportunities lie so you
know which content marketing
efforts to focus on.
Content marketing strategy and consulting
Strategizing can be daunting and complex. That’s where we come in. We do the heavy lifting of building a strong content marketing strategy that generates results.
Awards & Recognition
We're a Top Agency
G DIGITAL MARKETING PTE. LTD. has been defined as a top digital agency in the content marketing space across multiple sources. Take a look!
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